7 hours ago
Wednesday, November 19, 2008
One of the great marketing coups in the world was continued this morning when at 12:01 Paris time as the 2008 vintage Beaujolais, the first wine from the new harvest, was released to an undeserving public. In the days of the Concorde trendy New York restaurants would have it available for luncheon. Now it may take until dinner, and certainly by Saturday it will be in your local grocery store.
If you have trendy or sophisticated friends you may be invited to a Beaujolais Nouveau party this weekend. I beg you to reconsider going, or at least to take proper precautions.
I think the British say it best. This is plonk. Before you take that first sip remember that these grapes were on the vine in September. Many of the less fastidious amongst us will quietly admit to having grape juice in the fridge older than this wine. Our more experienced readers will recall that Boone's Farm aged longer, since it was aged in transit, typically by truck from far away.
If you must go, I suggest the following. Ladies bring a large purse carrying a bottle of good stuff. You'll thank yourself in the morning, as this has an aftertaste which is not readily dissolved. Gentlemen, this would be a great opportunity to bring a flask.
You have been warned, and well advised.