Once upon a time, say late 60's, very early 70's these were the bees knees. Practically every well dressed young buck sported their own monogrammed, or cursive scripted named ID bracelet. As often as not they ended up on the wrist of the young blade's current heart throb. I suspect that in many women's jewelry box there may be more than one. It was always something of a surprise to me how many guys bought these in multiples.
Way back then, they were a throw back to the military unit bracelets, which many of our dad's and other vets still wore.
I hadn't thought about these since forever, and was reminded while looking at the J Crew catalog. The one pictured above retails for $150 or so. They didn't used to cost so much.