"We call them 'doggy obits' around the paper," Johnson said. "They can be anything from dogs to cats. We've had horses in the paper this week".
Jerry Deverell put an ad in the paper for his horse Dink when he passed away.
"We had a really great relationship," Deverell said. "I picked out a picture and said, 'I've gotta put this in the paper.'"
The ads are unique. They're filled with poems, goodbye notes and sometimes nothing.
"I think the most emotional one for me was where they were unable to write anything, so all we got was the picture and the dates," Johnson said.
Crested Butte is a community where some folks value animal life over human life."