Had you forgotten that the London Olympics are approaching?
In an effort to sex up the games, several international sports organizations hired consultants to make suggestions on how to make female athletes "more attractive". For instance, last May, the Badminton World Federation in an effort to make a more "attractive presentation" instituted the Skirt Rule for its women members. "We just want them to look feminine and have a nice presentation so women will be more popular" said the sport's mouthpiece.
It took the women less than a week to have the rule tossed. New uniform standards for both men and women are expected in December.
Sex of course sells, and few athletes are sexier than women boxers. The Amateur International Boxing Association,preparing for women's boxing's first Olympic participation, is taking a page from the Badminton World Federation. The AIBA worries that television viewers may be unable to distinguish male from female boxers. (I wish I were clever enough to make this stuff up.) Their solution? World wide eye exams? No. Mandatory 3D HD television reception? Nada
The AIBA wants female boxers to wear, wait for it...Skirts in the 2012 Olympics. How hot would that be?
In a just world, women's hockey would hire the same image advisers. Gymnastic burkas anyone?