Friday, October 15, 2010

Then and Now

As a counterpoint to the Head Librarian's recent post on Brooks Brothers modern take on service uniforms I felt compelled to show how seriously they took their job when it counted.

The following scans are from The New Yorker, June 13 and 20, 1942.

The second photo shows a jacket rarely seen anymore, a summer plaid. Two things struck me about the photo. View the photo below as you would as a first time customer. There is a simple dignity about the drawing, and elegance that BB no longer espouses. The more striking thing, 70 years on is how not unreasonable todays prices seem.

BB has always been a high price spread, but translate a $14.50 seersucker suit to today's dollar and the value is still there. Quality may be another matter.



James said...

Don't forget that Roosevelt stormed Cuba in Brooks Brothers.

The Down East Dilettante said...

I still, two years later, have a couple hundred bucks left unspent on a large Brooks Brothers gift certificate that a kind friend gave me, just as the giant decline in both quality and design began at BB. I think my unspent funds sums up the current state of affairs at our old friend.

Thsse pictures eloquently point up the decline.

Anonymous said...

I like these:

Toad said...

Flo: I prefer Ellie Stager's:

Karena said...

I used to love Brooks Brothers as did my late husband.....alas....

I have a Luxurious New Giveaway on my site....Do come and enter!!

Art by Karena

Anonymous said...

"I prefer Ellie Stager's"

Mmmm yes; I was just trying to stay on topic & help DED redeem his gift certs ;)

Toad said...

Flo DED is perfectly able to both shop at Ellie's and send his card this way.