Just a tad north of Little Rock is the community of Conway, Arkansas, population 43,000.
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What does "Toad Suck" mean anyway?
Well, the answer is quite simple... Long ago, steamboats traveled the Arkansas River when the water was at the right depth. When it wasn't, the captains and their crew tied up to wait where the Toad Suck Lock and Dam now spans the river. While they waited, they refreshed themselves at the local tavern there, to the dismay of the folks living nearby, who said: "They suck on the bottle 'til they swell up like toads." Hence, the name Toad Suck. The tavern is long gone, but the legend and fun live on at Toad Suck Daze.
From the official bulletin