Here's the imagined pitch:
Become your own boss. Work when and where you want. Work hard and be well rewarded, stressing the be your own boss part.
What you do:
Sign the non-disclosure, non compete forms.
Buy necessary merchant, drivers, truck and other licenses, insurance, liability bonds, vehicle and health inspections, shots...
Buy YOUR truck from us with our generous terms. When necessary, bring it to us for necessary repairs. Will add the repairs to our usurious note.
Buy the gas.
Buy products and signs exclusively from us.
What we do:
Sell product, truck and signage to you.
Marginally better than selling knives door to door, but just barely. $4 gas may sound the death knell for the ice cream truck business. Hoping I'm wrong, cause I don't know where else bomb pops grow.