The era's greatest advertising team Chiat/Day had just completed showing their latest, greatest, best ad ever to Apple's board. They were seeking permission to spend $100,000 to air their 1 minute masterpiece during the 1984 Super Bowl, and were met by stunned silence. It didn't look like the cash would be forthcoming until Woz said he'd pay if Apple wouldn't. Jobs chipped in half, and the ad aired during the Super Bowl's 3rd quarter, 30 years ago today. It was the only time Apple ever broadcast it, although it has since become an iconic Apple image.
The Apple Macintosh computer was introduced 2 days later, personal computing hasn't been the same since.
2 days ago