Wednesday, July 11, 2012

Giorgio Armani

The Sartorialist
Giorgio was born on this date in 1934.

“I was the first to soften the image of men, and harden the image of women. I dressed men in women’s fabrics, and stole from men what women wanted and needed—the power suit.” -Giorgio Armani

Founding his menswear line in 1974, and women's in '75, Armani made the strategic decision to build his brand around celebrity clients in the hope and expectation that their fans would become his. His strategy worked beyond his wildest dreams, beginning with Richard Gere's wardrobe in American Gigolo continuing with Lady Gaga in 2012.

Happy Birthday sir.


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