Showing posts with label packaging. Show all posts
Showing posts with label packaging. Show all posts

Sunday, July 31, 2011

A mistake you will only make once

Marketeers and Engineers view the world differently.

The Marketeer says give the consumer a familiar, comfortable design. So engineering comes up with:


The first design was so great, the next time up the Marketeer says to hell with Engineering, just use the same design and we'll change the packaging.


Dressing while on auto-pilot will never be the same again.

Toad