nouveau beaujolais 2013

 Ze holidays, they begin today, now that the 2013 Nouveau Beaujolais has finally hit the streets. The wait has been excruciating.  The trick to enjoying this plonk is to never imbibe... on an empty stomach.  Long considered more marketing hype than substance (liquid Kardashian says the Tampa Bay Times), NB is a lightly fermented (grapes were on the vine in September) gamay grape juice that reviewers describe as tasting of strawberry bubblegum. It goes well with holiday foods you naturally avoid but are often required to move around your plate at family events.

Connoisseurs naturally prefer glass bottled Cold Duck, or Champale to NB with their holiday feasts.

Toad

Beaujolais Day III

One of the great marketing coups in the world was continued this morning when at 12:01 Paris time as the 2011 vintage Beaujolais Nouveau, the first wine from the new harvest, was released to an undeserving public.

In the days of the Concorde trendy New York restaurants would have it available for luncheon. Now it may take until dinner, and certainly by Saturday it will be in your local grocery store.

If you have trendy or sophisticated friends you may be invited to a Beaujolais Nouveau party this weekend. I beg you to reconsider going, or at least to take proper precautions. I think the British say it best. This is plonk. Before you take that first sip remember that these grapes were on the vine in September. Many of the less fastidious amongst us will quietly admit to having grape juice in the fridge older than this wine. Our more experienced readers will recall that Boone's Farm aged longer and tasted better, since it was aged in transit, typically by truck from far away.

Happy International Philosophy Day!!!

Toad

Beaujolais Day II

One of the world's great marketing scams was perpetuated this morning, when at 12:01 AM Paris time the 2010 vintage Le Beaujolais Nouveau, the first wine of the new harvest, was released to an undeserving public. In the days of the Concorde trendy New York restaurants would have it available for luncheon. Now it may take until dinner, and certainly by Saturday it will appear in your local grocery.

If you have trendy or sophisticated friends you may be invited to a Beaujolais Nouveau party this weekend. I beg you to think this through, or to at least to take proper precautions.

Nouveau Beaujolais is plonk. Before your first sip remember that these grapes were on the vine in September. The less fastidious amongst us have grape juice in the fridge older than this. More experienced readers will recall that vintage Boone's Farm aged longer, as it was aged in transit, by truck from far away.

Still if you can't refuse a good party, I suggest the following. Ladies bring a large purse carrying a bottle of a decent red and substitute liberally. You'll thank yourself in the morning, as NB has an aftertaste not easily dissolved. Gentlemen, this would be a great opportunity to bring a flask, feign illness, and call whatever is inside medicine.

You have been warned, and well advised.

Toad

Beaujolais Nouveau

One of the great marketing coups in the world was continued this morning when at 12:01 Paris time as the 2008 vintage Beaujolais, the first wine from the new harvest, was released to an undeserving public. In the days of the Concorde trendy New York restaurants would have it available for luncheon. Now it may take until dinner, and certainly by Saturday it will be in your local grocery store.
If you have trendy or sophisticated friends you may be invited to a Beaujolais Nouveau party this weekend. I beg you to reconsider going, or at least to take proper precautions.
I think the British say it best. This is plonk. Before you take that first sip remember that these grapes were on the vine in September. Many of the less fastidious amongst us will quietly admit to having grape juice in the fridge older than this wine. Our more experienced readers will recall that Boone's Farm aged longer, since it was aged in transit, typically by truck from far away.
If you must go, I suggest the following. Ladies bring a large purse carrying a bottle of good stuff. You'll thank yourself in the morning, as this has an aftertaste which is not readily dissolved. Gentlemen, this would be a great opportunity to bring a flask.
You have been warned, and well advised.
Toad