Sporting my NOLA sun bonnet.
Do you use GMAIL? If so there is a new feature that you may have missed. Click the settings icon (the gear on the upper right). Half way down it says "configure in box". If you click that, gmail will automatically sort your inbox into Primary (for your serious email) Social (for Facebook/tumblr.etc mail) and (for ads). Sort the wheat from the chaff.
Toad